1. نستقبل طلباتكم و استفساراتكم حول كل ما يخص اللغة الانجليزية دون الحاجة للتسجيل على الرابط التالي:
    http://english4me.net/Forum/index.php?threads/22425/reply

    او راسلنا عن طريق الرابط التالي:
     http://english4me.net/Forum/index.php?misc/contact

Product and Brand Strategy

الموضوع في 'ملتقى إستقبال الطلبات العامة General Requests' بواسطة aiman.h.kallaf, بتاريخ ‏14 مارس 2015.

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  1. aiman.h.kallaf

    aiman.h.kallaf active member

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    1- Why are brands very important?
    1- Brandingis the process by which firms distinguish their products from that of their competitors and it is important because Better perceptions outsell better products




    2- What is brand loyalty?
    2- Brand loyalty reflects both a positive attitude to a brand and the behavioural repeat purchase probability of buying the same brand.




    3- What is brand image?
    3- The impression in the consumers' mind of a brand's total personality Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers' direct experience. See also corporate image.




    4- What is brand stretching?
    4- brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.




    5- What is brand awareness?
    5- the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.




    6- What is brand name?
    6- a name given by the maker to a product or range of products, especially a trademark.




    7- What is product launch?

    7- A product launch is a critical time for an early stage company. The success of the next product launch could determine your company's survival.


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